Jenee Naylor

Biography

Jenee Naylor is a digital tastemaker, fashion entrepreneur, and the visionary behind the lifestyle platform formerly known as HighLowLuxxe.  After years of climbing the corporate ladder, she made the bold decision to step away and pursue content creation full-time. She built a highly engaged audience across platforms and become a trusted voice in the fashion and beauty space. Her content has garnered brand partnerships, collaborations, and widespread recognition for her ability to seamlessly blend editorial storytelling with real-life utility. In 2025, Jenee launched her own fashion label, 12PM Studios—a brand rooted in her personal ethos.

Sessions

1. How Creators Are Building Million-Dollar Businesses

   Fri, Nov 6, 9:00 AM – 9:30 AM CT

   Track Future of Marketing

   The creator economy is shifting from brand deals to ownership. In this conversation, Jodie Taylor sits down with Jenee Naylor, founder of 12PM Studios sunglasses, to unpack how she turned influence into equity. They'll break down the shift from monetizing attention to building owned businesses covering capital, partnerships, and scalable brand strategy. Attendees will leave with real frameworks for turning cultural influence into tangible enterprise value.